What’s more, Spotify’s success has propelled CEO and founder Daniel Ek into the highest sphere of tech champions, standing shoulder to shoulder with Silicon Valley’s biggest names of the last few decades. For only €9.99 a month, unlimited music streaming across a range of devices makes for a compelling alternative to digging through virus-ridden file sharing sites. Spotify has struck a balance between give and take by giving people the minimum functionality of their service for free, the company won over millions of paying subscribers, willing to shell out for the complete package. However, the country is also home to a force that might just save the music industry. By the time file sharing eventually spread worldwide, piracy had already become entrenched in Sweden. Sweden’s early adoption of broadband internet gave the average person enough bandwidth to upload and download whatever they wanted. This content was valued at approximately $100m around a quarter of the total value of the country’s entire TV and film industry. A report compiled by Sweden’s Film and TV Industry Cooperation Committee suggested 280 million films or TV shows were illegally viewed in the country during 2014. The country has been home to some of the biggest illegal media sharing networks in the world, including Pirate Bay. Sweden has a dark past when it comes to digital music.
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